Lead Cost Calculator — Preview

What are bought leads really costing you?

Pick where you buy leads today, move the sliders to match your numbers — see what you actually pay for every real result, and what a flat membership would save.

The sliders start at commonly reported figures for pay-per-lead services — slide them to match your own numbers.Google Local Services Ads are pay-per-lead too — each call is a charge whether or not it books. Industry reporting from July 2026 puts the true cost per booked job at roughly $80–$300 for plumbing and HVAC and $150–$400 for roofing, with real close rates of 18–28% against the ~40% often advertised. The sliders start inside those reported ranges — slide them to match your own numbers. Estimates are based on what you enter; individual results vary. The Renovation Room is a flat monthly membership: leads that match your trades and service areas are included, never charged per lead, and never sold to several contractors at once.